Oats, the beauty cereal !

Moisturizing, it is also soothing and calms skin irritations. Long reserved for horse feed, both in France and England, we were far from imagining that oats would come to occupy a prominent place in our pharmacy of natural cosmetic products to be treasured for healthy skin, although it is said that oats had been used for centuries for its benefits on the skin, especially among the Romans and Greeks who took oat baths to hydrate, soothe and repair their damaged skin.

How to enhance your daily life with oats ?

Oats, like any grain, are an excellent source of group B vitamins, known among other things for the maintenance of nerve cells. It also has the merit of being a mine of several minerals such as potassium, magnesium, phosphorus, calcium, and iron. Oats are also a good source of vitamin E, this revered antioxidant vitamin that protects cells from premature skin aging and is found in the germ.

Powerful emollient properties !

The soothing benefits attributed to oats are believed to be due in part to the presence of avenanthramides, a component with antioxidant and anti-inflammatory properties that is believed to help relieve the symptoms of many dermatitis, psoriasis and other itchy skin. Oats are therefore a preferred ingredient to soothe inflammation linked to external aggressions or skin problems such as sunburn, insect bites, nettles, eczema, psoriasis, etc. Incorporating oats into a skincare routine is particularly beneficial, especially since it is suitable for combination to oily skin, while mattifying the skin. It will become your best ally, as much when the skin is in search of hydration in the cold (winter) or cool (autumn) season, as when the skin requires relief from external aggressions in the hotter season (spring / summer). Due to its high content of complex carbohydrates, oats provide a high level of hydration. All the proteins in oats nourish and hydrate the skin deeply.

Do not take out your identity cards !

Oats are recommended as much for the most fragile skin, children but also mature skin, the production of collagen decreases with age. Oats are renowned for being a natural anti-aging treatment that helps improve skin elasticity and is directly involved in stimulating cell renewal. Find oats among many of our products, such as bath salt in our Je te love // Le Rituel pour le bain trio, Sweet Bear Skin moisturizing soap, Élégante Renarde toning soap, as well as our lip balms with local beeswax from Portneuf!


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Beauty escapes passing fashions !

- Robert Doisneau